H&M is contributing to the worldwide fight against COVID-19 by partnering with the European Union to produce medical supplies that are currently in short supply.
The retail giant will be distributing its resources to European countries that need it most, resulting in the production of limited but necessary materials such as hygiene masks. In addition, H&M will be donating $500,000 USD to the World Health Organization, who is currently focusing its efforts on reducing the spread. According to Karl-Johan Persson, board member of H&M Foundation ""We hope that more organizations and individuals want to join and help, as donations to the COVID-19 Solidarity Response Fund are essential to meet funding needs in this fast-moving situation."
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
Trend Themes
1. Medical Supply Production Partnership - The trend of partnering with organizations to produce necessary medical supplies provides opportunities for large retailers to contribute to mitigating the effects of pandemics.
2. Donations to Health Organizations - The trend of donating to health organizations during pandemics provides opportunities for companies from all industries to support global health initiatives.
3. Shortage Response Solutions - The trend of producing necessary resources to combat shortages during pandemics presents opportunities for companies to pivot operations and contribute to a global effort to mitigate the impacts of pandemics.
Industry Implications
1. Retail - Retailers can produce and distribute necessary medical supplies and donate to global health organizations to support pandemic response efforts.
2. Manufacturing - Manufacturers can pivot operations to produce medical supplies and donate to health organizations to help mitigate the impacts of pandemics.
3. Pharmaceuticals - Pharmaceutical companies can contribute to the production of necessary medical supplies and donate to health organizations to support global pandemic response efforts.