Procter & Gamble has announced its partnership with company Eastman in an initiative to reduce its use of plastic derived from fossil fuels. The company will begin using Eastman's molecular recycling technology in an effort to reduce its use of virgin plastic in the US.
Eastman's recycling technology, Eastman Renew, was designed to turn waste plastic into new, useful material. Procter & Gamble's senior vice president, Lee Ellen Drescheler, recognizes that eliminating plastic waste from our environment must be a collaborative effort and has chosen to work with Eastman to do just that. The companies plan to work together to equally address the required infrastructure to increase plastic recycling rates.
The companies hope their comprehensive plans and collaborative partnership will inspire the world that sustainable solutions do exist and are possible to implement.
Collaborative Recycling Initiatives
Procter & Gamble Announced Its New Recycling Pledge
Trend Themes
1. Collaborative Recycling Initiatives - Collaborative recycling initiatives can create a more sustainable future for companies by reducing their environmental impact.
2. Molecular Recycling Technology - The use of molecular recycling technology can disrupt traditional recycling methods by creating new opportunities to turn waste into useful material.
3. Reducing Virgin Plastic Usage - Reducing the use of virgin plastic in favor of recycled plastic can lead to reduced waste and a more circular economy.
Industry Implications
1. Consumer Goods - Consumer goods companies can benefit from implementing sustainable solutions, such as reducing plastic usage and implementing recycling initiatives.
2. Recycling - The recycling industry can explore the use of molecular recycling technology as a disruptive innovation to traditional recycling methods.
3. Chemicals - Companies in the chemicals industry can develop alternative materials and solutions to help reduce the environmental impact of plastic waste.