Rodarte Shoes loves to team up (collaborate, they call it) with hot designers to create some fierce designs. Christian Louboutin and Marc Jacobs are a couple of the more recent collaborations.
The Rodarte label is the creation of a couple of California girls who make the transition from Pasadena cool to Paris haute. These shoes illustrate their attention to every detail perfectly and how they love to pile on the killer embellishments.
Implications - Businesses that devote their efforts to creating outlandish products will appeal to those consumers looking to distinguish themselves amongst their peers. While products may often serve a futile purpose, they can appeal to many on an aesthetic level.
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Trend Themes
1. Outlandish Products - Opportunity for businesses that create unique and unusual products to appeal to consumers wanting to stand out.
2. Collaborative Design - Opportunity for businesses to partner with hot designers to create unique and stylish products.
3. Attention to Detail - Opportunity for businesses that pay close attention to detail and customizable features to appeal to consumers.
Industry Implications
1. Fashion Industry - Opportunity for fashion industry brands to create outlandish and unique products that push boundaries.
2. Design Industry - Opportunity for design industry professionals to collaborate with businesses to create unique and specialized products.
3. Customizable Products Industry - Opportunity for businesses and entrepreneurs to develop customizable products that appeal to consumers wanting personalized options.