Converse takes a retro inspiration for the Spring 2020 season with the newest iteration of its signature Pro Leather OX sneaker. The familiar silhouette arrives in a fiery manner with its bright graphic detail along the side of the model. The majority of the sneaker is white made from soft leather materials throughout the uppers.
It is detailed with some branding details in the the form of "Converse" at the top of the model with a black star logo on the heel counter as a slight tonal contrast. Starting at the back of the sneakers where the vintage chevron logo is starts the captivating flame emblem in a gradient palette of yellow, orange, and red that travels to the rear quarter.
Fire Graphic Gradient Sneakers
Converse Launches a New Version of the Pro Leather OX Sneaker
Trend Themes
1. Retro-inspired Sneakers - Opportunity for brands to capitalize on the nostalgia trend by releasing sneakers with retro-inspired designs.
2. Graphic Detailing - Potential for brands to differentiate their sneakers by incorporating bold and eye-catching graphic detailing on the side of the shoe.
3. Color Gradient Palette - Innovation opportunity for footwear companies to experiment with color gradients for a visually striking effect on sneakers.
Industry Implications
1. Footwear - Footwear manufacturers can explore the retro-inspired trend and incorporate graphic detailing and color gradients into their sneaker designs.
2. Fashion - Fashion brands can leverage the popularity of retro-inspired sneakers with graphic detailings and color gradients to create trendy footwear options.
3. Streetwear - Opportunity for streetwear brands to collaborate with footwear companies and create limited-edition sneakers that combine retro influences with bold graphic detailing and color gradients.