Drawing on a futuristic aesthetic, the newest edition of the Oakley Kato sunglasses features a set of gold Prizm 24K Lenses. The lenses' proprietary Prizm technology enhances the wearer's color and contrast, allowing sharper perception and increased detail. Besides the sunglasses' body, the Prizm 24K Lenses' frameless wraparound design and bright gold coloring is a style statement unto itself.
The new Oakley Kato eyewear integrates the brand's adjustable rake system. This system allows the wearer to tilt the sunglasses up or down to create a tighter fit on the face. Alongside the Prizm 24K Lenses, this system makes the sunglasses ideal for sports enthusiasts such as bikers. The new Oakley Katos are available on Oakley's site and will be on display during the Tokyo 2020 Olympics, worn by Team Oakley finalists.
Color-Enhancing Sunglasses Lenses
The Newest Edition of the Oakley Kato Has Gold Prizm 24K Lenses
Trend Themes
1. Color-enhancing Sunglasses - Developing color-enhancing technologies for sunglasses lenses that enable sharper perception and increased detail.
2. Adjustable Rake System for Sunglasses - Integrating adjustable rake systems for sunglasses, tailored to sports enthusiasts such as bikers.
3. Frameless Wraparound Design - Exploring frameless wraparound designs for sunglasses that make a style statement and increase comfort during sports activities.
Industry Implications
1. Eyewear Industry - Innovating eyewear products with color-enhancing technologies and adjustable rake systems, to meet the needs of sports enthusiasts and fashion-conscious consumers.
2. Sports Industry - Partnering with eyewear companies to develop customizable eyewear products tailored to sports enthusiasts' needs such as bikers, with adjustable rake systems and other specialized features.
3. Fashion Industry - Incorporating frameless wraparound design sunglasses for sports and fashion, fulfilling the consumer expectations of comfort and style, gaining an edge over competitors.