Depot WPF created this private label packaging based off of the idea of how integral a simple shopping list can be to a grocery store visit.
This design imagines that everything from milk bottles to fresh herbs and olive oil would be labeled with simple handwritten ingredient lists where common items have been stroked out.
An egg carton is labeled with other fridge items like milk and cottage cheese, while a bottle of white wine is paired with a shopping list of tomatoes and thyme. As well as providing a reminder for some of the most necessary kitchen staples, these distraction-free packages are meant to do away with colors, logos and images and help consumers stick to what's on their shopping lists.
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
Trend Themes
1. List-inspired Packaging - Opportunity for disruptive innovation in designing packaging that emulates handwritten ingredient lists for a minimalist and distraction-free shopping experience.
2. Simplifying Grocery Store Visits - Opportunity for disruptive innovation in streamlining the grocery shopping experience by providing clear and concise packaging that helps consumers stick to their shopping lists.
3. Private Label Packaging - Opportunity for disruptive innovation in creating private label packaging that stands out by incorporating the concept of shopping lists.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation in the food packaging industry by introducing list-inspired designs to enhance consumer shopping experiences.
2. Retail - Opportunity for disruptive innovation in the retail industry by implementing list-inspired packaging to simplify and personalize the shopping process.
3. Consumer Goods - Opportunity for disruptive innovation in the consumer goods industry by adopting list-inspired packaging to connect with consumers and encourage mindful shopping.