Privé Revaux, a purely digital native brand, has recently launched and is offering the most inexpensive prescription eyewear on the market. With trendy frames and RX lenses available for just $59.99, Privé Revaux is significantly lower than any other optical shop, both brick and mortar and online. The company is able to offer this price thanks to stripping down the branding, marketing, and endorsements and instead offer the glasses at the inexpensive price it costs to make them.
Part of the early success of Privé Revaux relies on the big celebrity names supporting the brand. Featuring names such as Jennifer Lopez, Cara Delevingne, Blake Lively, Steph Curry, Gigi Hadid, Chrissy Teigen, and Nick Jonas, the brand has been turned into an overnight success.
Celebrity-Endorsed Affordable Glasses
Privé Revaux Offers Affordable Prescription Glasses Online
Trend Themes
1. Affordable Prescription Eyewear - The rise of digital native brands, coupled with stripping down of branding and marketing expenses, is disrupting the traditional optical market with the offering of significantly less expensive prescription eyewear.
2. Celebrity Endorsements in Fashion - Digital native brands like Privé Revaux are using celebrity endorsements to quickly gain traction and rise in popularity, forcing traditional brick and mortar shops to adjust their own marketing and branding strategies.
3. Sustainable Eyewear - There is a growing market of consumers looking for affordable prescription eyewear that has environmentally-conscious components in the production process.
Industry Implications
1. Eyewear - The traditional eyewear industry is being disrupted by digital native brands, causing an increase in competition and pressure to provide affordable options.
2. Fashion - Digital native brands are utilizing celebrity endorsements to gain popularity and market share, prompting the fashion industry to reassess their own branding and marketing strategies.
3. E-commerce - Digital native brands like Privé Revaux are paving new paths in e-commerce by offering affordable, trendy prescription eyewear online, without the need for a physical storefront.