Prism Squared in a collection of all-in-one garments that have the potential to be used as not just underwear but also swimwear and sportswear styles. The innovative collection from Prism features tops, bottoms and bodysuits that are made with a 3D-knitted technical yarn that's seamless, quick-drying, resistant to chlorine, as well as comfortable and stretchy. According to designer Anna Laub, "I developed this material a few years ago without understanding its capacity."
The multi-functional products boast simple designs and have the potential to appeal to consumers who value minimalism and pieces that can work for different purposes—the square-neck Serene top, for example, is touted as a workout top, bikini top and bra top.
The Prism Squared clothing designs are treated with eco-friendly dyes in Italy’s only Greenpeace-certified factories and produced with an eco-friendly process that reduces waste.
Multi-Purpose Underwear
'Prism Squared' Works as Underwear, Sportswear & Swimwear
Trend Themes
1. Multi-functional Clothing - The trend of multi-functional clothing opens up opportunities for innovative designs that can serve multiple purposes.
2. Seamless Technology - The seamless technology used in Prism Squared garments presents opportunities for more comfortable and versatile clothing options.
3. Sustainable Fashion - The eco-friendly production process and use of Greenpeace-certified factories in the Prism Squared collection highlights the growing trend of sustainability in the fashion industry.
Industry Implications
1. Apparel Industry - The apparel industry can leverage the trend of multi-functional clothing to create innovative products that cater to the evolving needs of consumers.
2. Sportswear Industry - The sportswear industry can benefit from seamless technology to introduce more comfortable and functional sportswear options.
3. Textile Industry - The textile industry can focus on developing sustainable materials and production processes to align with the growing demand for eco-friendly fashion.