A great marketing campaign often includes a series of attention-grabbing, engaging print ads. Find out the major themes, patterns and trends shaping print advertising throughout the past year in our unrivaled Print Ads Trend Report.
Which print campaigns have been effective in creating lasting impressions? How have top brands and ad agencies targeted their customers using print? Find out from our crowdsourced research report, which is jam-packed with insightful trends including Bromanticism, Submersive Selling and Fakevertising.
Print advertising is still just as relevant today as it was ten years ago; however, today's print campaigns are not restricted to traditional mediums like magazines, or themes and subjects that must "play it safe."
Get Trend Hunter's Print Ads Trend Report and find out how brands have interpreted this classic advertising medium in modern and creative ways.
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Print Ads Trend Report
Get Insightful Research into the World of Print Advertising
Trend Themes
1. Bromanticism - Opportunity for brands to create print campaigns that showcase male friendships and camaraderie in a unique and relatable way.
2. Submersive Selling - Opportunity for brands to use print advertising to immerse customers in a storytelling experience that goes beyond traditional advertising.
3. Fakevertising - Opportunity for brands to use print ads that embrace irony and parody to grab attention and challenge conventional advertising norms.
Industry Implications
1. Marketing - Disruptive innovation opportunities include developing new and innovative strategies to engage customers through print advertising.
2. Advertising - Disruptive innovation opportunities include exploring unconventional and creative approaches to print ad campaigns.
3. Publishing - Disruptive innovation opportunities include reimagining the role of print advertising in a digital-dominated publishing industry.