The Primo Aperitivo collection has been expanded by Mercury Spirits to provide consumers with a way to easily enjoy a number of different cocktails from the comfort of home. The collection now includes the Primo Aperitivo Americano and the Primo Aperitivo Sbagliato, which are both crafted with premium ingredients in the recipe. The cocktails come ready-to-pour and are being launched in the UK at Ocado at a price point ranging from £25.99 to £28.99.
Founder Filippo Previero commented on the new Primo Aperitivo collection saying, "We wanted to create a range of…authentic Italian Aperitivo cocktails that encapsulate and deliver a real Aperitivo experience that is accessible, enjoyable and unique to each drinker. It’s important for us to be innovative and bring "made in Italy" around the world but we have to be authentic and mindful of sustainability."
Ready-to-Pour Artisan Cocktails
The Primo Aperitivo Collection Now Includes Two New Cocktails
Trend Themes
1. Ready-to-pour Cocktails - There is an opportunity for companies to create new and innovative ready-to-pour cocktails that cater to different tastes and preferences.
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Industry Implications
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