Laura Mercier has launched a priming essence that features "an ultra-smoothing and visibly soothing complex" to bring about the best possible complexion in the user. Dubbed the 'Pure Canvas Power Primer Supercharged Essence,' the product distinguishes itself with a milky texture, as well as a formula that is "superfine and supercharged." Once applied, the substance is said to melt on the user's skin.
The priming essence creates a flawless canvas for makeup application. Laura Mercier's product also contains Marimo Pearl which reflects light, guaranteeing a "picture-perfect look from every angle." In addition, the priming essence also features some Rejuvenating Beauty-Boosting peptides, allowing the product to not only make claims in the space of complexion enhancement but also in that of anti-aging.
Marimo Pearl Priming Essence
This Pure Canvas Power Primer by Laura Mercier Has a Milky Texture
Trend Themes
1. Milky-textured Priming Essence - Opportunity for cosmetic brands to introduce milky-textured priming essences to their makeup base lineup for a unique application experience.
2. Multi-functional Priming Essence - Innovation opportunity for cosmetic brands to introduce priming essences that offer both complexion enhancement and anti-aging benefits to meet the needs of customers who desire multi-functional skincare.
3. Light-reflecting Priming Essence - Opportunity for cosmetic brands to incorporate light-reflecting ingredients, such as Marimo Pearl, into their priming essences for a picture-perfect look from every angle.
Industry Implications
1. Cosmetics - As evidenced by the Laura Mercier Pure Canvas Power Primer Supercharged Essence, cosmetics brands could explore innovative priming essence formulations as a way to differentiate themselves in an already crowded makeup category.
2. Skincare - There is an opportunity for the skincare industry to incorporate priming essences into their product offerings as a way to offer multi-functional benefits, such as complexion enhancement and anti-aging, in a single product.
3. Beauty - The inclusion of light-reflecting ingredients in priming essences presents opportunities for brands in the broader beauty industry to create unique and innovative products that enhance a user's natural features.