Consumers loved Hard Candy's Sheer Envy Hydrating Mist Primer so much that the brand decided to offer the product in a new primer stick form that is also made with a base of refreshing coconut water.
The Coconut Water Primer Stick is a water-based product that promises to cool and hydrate the skin, creating a clean foundation that prepares tired and dry the skin for the application of makeup. Hard Candy also claims that the cooling product will also resist sweat, which makes it an ideal addition to one's gym or beach bag.
As well as being part of a billion-dollar beverage industry, coconut water is now beginning to emerge as a key ingredient in hydrating skincare products, including mists, creams and other personal care items.
Cooling Coconut Cosmetics
Hard Candy's 'Coconut Water Primer Stick' Boasts a Hydrating Formula
Trend Themes
1. Water-based Skincare - The emergence of water-based skincare products, like the Coconut Water Primer Stick, presents disruptive innovation opportunities for the beauty and personal care industry.
2. Hydrating Cosmetics - The rise of hydrating makeup products, such as the Coconut Water Primer Stick, opens up disruptive innovation opportunities for the cosmetics industry.
3. Functional Ingredients - The incorporation of functional ingredients like coconut water in beauty and personal care products, exemplified by the Coconut Water Primer Stick, provides disruptive innovation opportunities for the skincare industry.
Industry Implications
1. Beauty and Personal Care - The trend towards water-based and hydrating skincare products, like the Coconut Water Primer Stick, drives disruptive innovation in the beauty and personal care industry.
2. Cosmetics - The demand for hydrating cosmetics, such as the Coconut Water Primer Stick, presents disruptive innovation opportunities for the cosmetics industry.
3. Beverage - The increasing use of coconut water as an ingredient in skincare products, like the Coconut Water Primer Stick, creates disruption and innovation in the beverage industry.