Primal Future is a snack brand that offers a sustainable protein that many people in North America are not used to consuming.
While crickets have been, and in some cases still are, a crucial source of protein in many countries around the world, North Americans are not as used to consuming them. Primal Future aims to change this fact by offering snacks based in cricket powder. The brand offers high protein snacks like its Cacao & Almond Primal Bites, and also sells organic cricket powder on its own by the pack. Its website also offers a range of nutritious recipes consumers can make with cricket flour, including an avocado, beetroot, chocolate and cricket cake, and cricket powder protein crackers.
Primal Future works to provide people with a more sustainable and just as diverse protein as the ones that are most commonly consumed.
Cricket Powder-Based Snacks
Primal Future's Healthy Products are All Based in an Important Protein
Trend Themes
1. Insect-based Snacks - Businesses in the food industry can invest in creating insect-based snacks as a sustainable protein alternative.
2. Alternative Protein Products - There is potential for disruptive innovation in food research and development to create alternative protein products from sustainable sources such as insects.
3. Sustainability and Conscious Consumerism - Brands can capitalize on the trend towards sustainability and conscious consumerism by offering eco-friendly and ethically sourced products like cricket-based snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities in the production and marketing of healthy and sustainable cricket-based snack products.
2. Agriculture - The agriculture industry can benefit from the demand for insect-based protein sources and invest in the cultivation of crickets as a viable alternative to traditional animal protein.
3. Packaged Foods - Packaged food companies can incorporate sustainable protein sources such as cricket powder into their products to appeal to health and environmentally-conscious consumers.