PrimaDonna lingerie is a brand that specializes in making products that better suit women with larger cup sizes -- with bras ranging from C to J.
In order to show just how far the company is willing to go to get the best design for its bras, PrimaDonna lingerie launched its own company-wide day titled 'E Cup Day for Men.' As the name suggests, the men working for PrimaDonna lingerie spent the work day with weights around their necks to simulate what it feels like to have large breasts.
The humorous campaign was promoted with a video that shows men struggle with the added weight, working to show the measures that the company takes in ensuring that it's products are built for the women it's markets towards.
Specialty Lingerie Campaigns
PrimaDonna Lingerie Had Its Male Employees Wear E Cups for the Day
Trend Themes
1. Body Positivity Marketing - Companies addressing physical discomfort to promote body-positive campaigns through humorous and educational content.
2. Men's Underwear Revolution - The start of a new take on men's underwear industry by including male employees in specialty wear demonstrations.
3. Gender-neutral Marketing - Breaking the conventional gender stereotypes and promoting the idea of anyone being able to wear lingerie and undergarments regardless of gender.
Industry Implications
1. Lingerie - Incorporating humor and empathy to design comfortable undergarments that fit women with larger bust sizes.
2. Marketing - Creating innovative ad campaigns targeting body positivity and inclusivity for undergarments.
3. Gender-neutral Clothing - Breaking the conventional gender stereotypes and promoting the idea of anyone being able to wear lingerie and undergarments regardless of gender.