Kenneth Cole honors LGBTQ+ Pride Month with its latest launch of the limited-edition Pride Kam sneakers along with a selection of apparel. The fashion label has been a proud supporter of the LGBTQ+ community for 25 years and to commemorate the month, there are a plethora of rainbow motifs decorating the collection. Kenneth Cole also launched the 'Tied With Pride' campaign to showcase the range and show support. The Pride Kam sneakers are available in both men's and women's sizes and sport the rainbow design on the back.
The celebratory range also sees a selection of caps, t-shirts and socks -- all of which boast the colorful accent. The label expresses that the sneakers are an opportunity for customers to join the movement by showing their true colors and standing alongside equality. The Pride Kam sneakers are now available to shop online and at its Bond + Bowery retail location.
Rainbow-Motif Pride Sneakers
Kenneth Cole's Pride Kam Collection Celebrates the LGBTQ+ Community
Trend Themes
1. LGBTQ+ Fashion Campaigns - Kenneth Cole's 'Tied With Pride' campaign showcases an opportunity for other fashion brands to launch similar campaigns and advocate for the LGBTQ+ community in their brand.
2. Rainbow Motif Fashion - The rainbow design on Kenneth Cole's sneakers offers an opportunity for artists and fashion designers to creatively incorporate rainbow designs in their work.
3. Limited Edition Collaborations - Kenneth Cole's limited edition Pride Kam sneakers offer an opportunity for other brands to collaborate with LGBTQ+ organizations to raise awareness and produce limited edition products.
Industry Implications
1. Fashion Retail - Fashion retailers can adopt similar initiatives to support the LGBTQ+ community and create a positive brand image
2. LGBTQ+ Organizations - LGBTQ+ organizations can partner with fashion brands on limited edition collections to raise awareness and funds for their causes.
3. Art and Design - The rainbow motif in Kenneth Cole's collection offers an opportunity for artists and designers to incorporate rainbow designs in their works and advocate for LGBTQ+ equality through their art.