Two new Apple Watch Pride Edition Sport Bands have been unveiled this month to celebrate the upcoming Pride celebrations that will be virtual for the first time ever in response to the COVID-19 pandemic. The straps come in two styles including the all-new Apple Watch Nike Pride Edition Sport Band, which boasts a white design with rainbow-colored accents in the vent holes across the surface. The other band also puts a focus on a sporty aesthetic and makes both straps suited for all-day wear.
The Apple Watch Pride Edition Sport Bands have been announced alongside new matching Pride Watch faces that will be available for users as part of the watchOS 6.2.5 update. The bands are priced between $40 and $49, and are available now for purchase.
Pride-Honoring Smartwatch Straps
The New Apple Watch Pride Edition Sport Bands are Celebratory
Trend Themes
1. Virtual Pride Celebrations - Opportunities to develop innovative virtual experiences and platforms for future Pride celebrations that could be coupled with brands and sponsorships.
2. Rainbow-themed Wearables - Potential for wearable technology to celebrate diversity and inclusion through the production of clothing and accessories that feature rainbow-colored designs during Pride month.
3. Limited Edition Fashion Accessories - Opportunities to produce creative fashion accessories with a limited edition for special occasions like cultural events that mark diversity and inclusion aspects.
Industry Implications
1. Technology - Creation of interactive virtual reality content featuring the celebration of diversity and inclusion at events like cultural festivals through devices like smartphones and tablets.
2. Fashion - Collaborative opportunities between fashion brands and cultural events (that mark diversity and inclusion aspects) to produce and promote limited-edition fashion accessories.
3. Sports and Fitness - Opportunities for sports businesses to participate and sponsor cultural events to promote diversity and inclusion, leveraging the design of sports products that feature rainbow-themed or similar designs.