After the release of its sustainable sneakers, fast food restaurant Shake Shack is launching a Pride capsule that celebrates the LGBTQ+ community. The offering has been created in conjunction with brands that embrace ecological sustainability and social responsibility. With playful and cheerful rainbow motifs, the Pride capsule boasts a range of t-shirts, accessories and towels. The products feature a multi-colored version of Shake Shack's logo that creates a strong contrast on the black background.
Proceeds from the burger-themed merchandise will go toward The Trevor Project — a not-for-profit organization that supports LGBTQ+ youth.
Alongside the limited-edition Pride capsule, Shake Shack is sharing a new beverage, dubbed 'Pride Shake.' The treat is a strawberry ice cream and lemonade mix that is topped with whipped cream and rainbow sprinkles.
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
Trend Themes
1. Sustainable Pride Merchandise - Opportunity for brands to create eco-friendly and socially responsible merchandise that supports the LGBTQ+ community.
2. Limited-edition Capsules - Brands can release exclusive capsule collections to celebrate special occasions and support charitable causes.
3. Rainbow Food and Beverages - Innovative idea to create colorful food and drink options that promote inclusivity and support LGBTQ+ initiatives.
Industry Implications
1. Fast Food and Restaurants - Fast food chains can collaborate with LGBTQ+ organizations to create limited-edition merchandise and menu items.
2. Fashion and Apparel - Fashion brands can design sustainable and stylish clothing collections to celebrate Pride and support LGBTQ+ causes.
3. Charitable Organizations - Non-profit organizations can partner with brands to create unique merchandise and raise funds for LGBTQ+ initiatives.