La Petite Syrah is a cafe located in Nice, France that bases its priced coffee on the attitude of its customers. The eatery offers higher fees for drinks based on how rude the customer is when approaching the barista to pay. The drink prices are determined entirely on the customer's verbal interaction and if certain polite words are used.
The cafe has a menu listing price it works off of that increases depending on the customer's behavior. Depending on how the guest interacts with the baristas when ordering, the cup of coffee can nearly triple in price. The servers are instructed to give customers that order a coffee with the words, "Hello, a coffee please" the rate of €1.40. This goes up two times the cost if "hello" isn't used, and three times if the drink is ordered with the barking command, "coffee."
Attitude-Priced Cafes
La Petite Syrah Charges Coffee Based on the Payer's Rudeness
Trend Themes
1. Attitude-based Pricing - Attitude-based pricing for goods or services provides opportunities for businesses to mitigate rude behavior by incentivizing courteous behavior.
2. Verbal Interaction Pricing - Pricing based on verbal interaction opens up opportunities to incentivize and reward positive attitudes.
3. Behavior-based Pricing - Behavior-based pricing serves as a way to discourage negative behavior, while rewarding positive behavior.
Industry Implications
1. Hospitality - Behavior-based pricing can be implemented in the hospitality industry, incentivizing customers to act with courtesy while enjoying their stay.
2. Food and Beverage - Pricing based on verbal interaction can be used within the food and beverage industry to reward customers for polite and respectful behavior.
3. Retail - Attitude-based pricing within the retail industry encourages polite and respectful behavior, resulting in a positive shopping experience for customers.