PREVAGE City Smart Broad Spectrum SPF 50 is a product from Elizabeth Arden that's been designed to help protect women against the damage and irritation that can come from environmental stressors such as pollution and UV rays.
The hydrating shield has been introduced to the world as a "first-of-its-kind skin shield," with a formula to strengthen and defend skin, all the while keeping it looking bright and youthful.
In addition to caring for issues like dryness or breakouts that often arise from the inside out, women are now making efforts to put a protective layer between their skin and the environmental aggressors around them, which can surround them with harsh elements that are for the most part, beyond their control.
Environmental Protection Lotions
Elizabeth Arden's PREVAGE Protects Against UV Rays and Pollution
Trend Themes
1. Environmental Protection Cosmetics - The beauty industry can explore innovative ways to incorporate environmental protection in their products.
2. Smart Skincare - The development of smart skincare products with shields against daily environmental stressors can disrupt the industry.
3. Beauty Tech - The use of technology in beauty products such as Elizabeth Arden's PREVAGE provides opportunities for increased innovation and customization.
Industry Implications
1. Beauty - The beauty industry can benefit from incorporating more environmentally friendly and protective technology into their products.
2. Personal Care - The personal care industry can explore the potential of shields against environmental stressors in their products.
3. Technology - The advancement of technology in the beauty industry can create new opportunities for innovative and personalized skincare products.