PrettyLittleThing collaborated with the 3-time Olympic Medallist Sunisa "Suni" Lee to launch a new range of activewear. The collection features various designs, including classic sport silhouettes in seamless or premium sculpting fabrics. It also includes textured gym clothes, relaxed joggers, and oversized hoodies.
Shoppers can endlessly pair each the capsule collection as they see fit to elevate their activewear wardrobe. The collection is ideal for the gym, sports, and casual days of errands. PrettyLittleThing offers a range of sizes from XS to XXXL to accommodate all body types. Moreover, the collection takes queues from Suni's gymnast background to provide consumers with flexible and form-hugging activewear pieces that enable movement to encourage users to stretch and bounce around without limiting the body.
Olympic-Inspired Activewear
PrettyLittleThing Collaborated with Olympic Medallist Sunisa Suni Lee
Trend Themes
1. Olympic-inspired Activewear - The trend of collaborating with Olympic athletes to design and launch activewear collections can lead to brand awareness and differentiation for companies in the fashion and sports industries.
2. Seamless Sport Silhouettes - The trend of creating activewear with seamless or premium sculpting fabrics can offer companies in the activewear and athleisure industries an opportunity to focus on innovation in textiles and garment construction.
3. Flexible Form-hugging Pieces - The trend of designing activewear inspired by gymnastics and other movement-focused sports can lead companies in the fashion and sports industries to explore new materials and production methods for creating garments that allow for maximum comfort and range of motion.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of Olympic-Inspired Activewear by collaborating with athletes, exploring new production methods, and experimenting with innovative garment constructions to differentiate their products in the market.
2. Sports - The sports industry can benefit from the trend of Olympic-Inspired Activewear by collaborating with fashion brands to create unique apparel for athletes and exploring innovative materials and technologies to enhance performance and comfort.
3. Athleisure - The athleisure industry can capitalize on the trend of Seamless Sport Silhouettes and Flexible Form-Hugging Pieces by combining fashion with function, experimenting with new textiles and construction methods, and offering customers comfortable yet stylish activewear for a variety of activities.