Models who identify as he, she and them are the stars of PrettyLittleThing's Them fashion campaign for the holiday campaign. Created with celebration in mind, the star-studded campaign also includes Lexi Thomas, Christian Arno, Roshante Anderson and Ola Awosika.
With styles available in sizes from four to 30, the pieces featured in the campaign focus on inclusivity and authentic self-expression. A’whora, who goes by the name George Boyle off-stage, says "I’m excited and proud to be part of a campaign with fellow queer creatives, muses and allies to the community, to spread nothing but love and all-around good vibes."
Alongside PrettyLittleThing, fashion brands are creating inclusive campaigns for the season, since consumers expect to see themselves reflected in all areas of marketing.
Star-Studded Holiday Campaigns
PrettyLittleThing's Them Campaign Features Drag Race UK's A’whora
Trend Themes
1. Inclusive Fashion Campaigns - Fashion brands are creating inclusive campaigns for the holiday season to reflect consumers from all communities.
2. Celebrating Diverse Models - Holiday campaigns are featuring models who identify as he, she, or them to promote inclusivity and authentic self-expression in fashion.
3. Queer Creatives in Marketing - Queer creatives, muses, and allies are being included in fashion campaigns to spread love and good vibes this holiday season.
Industry Implications
1. Fashion Industry - The fashion industry can innovate by creating more inclusive campaigns and showcasing diverse models to resonate with all community members.
2. Marketing Industry - Marketing leaders can focus on building more promotional campaigns that feature diversity and inclusivity in order to resonate with consumers from all backgrounds.
3. LGBTQ+ Community - The LGBTQ+ community can benefit from more representation in holiday advertising campaigns to promote self-expression and equality during the festive season.