Swedish model Frida Gustavsson works grid-like patterns in ‘Pretty in Plaid’ for Greg Kadel in Vogue China October 2013. She rocks the vibrant patterns well and her short, boyish pumpkin locks welcome the season of autumn.
Her checked apparel comes from big fashion companies like Tommy Hilfiger, Dior and 3.1 Phillip Lim. They stand vibrant against her natural makeup and contrasting-colored pixie cut. Captured by photographer Kadel against a bleached-white backdrop, the editorial is fresh, fun and full of exuberance.
Gustavsson sports chic plaid looks from jackets and leggings to accessories like hats and gloves. The super cute and flirty model brings that rustic look back into style by expressing how exciting the retro pattern is and proves that you really can look pretty in plaid.
Checkered-Themed Fashion Shoots
Frida Gustavsson Poses Playfully in ‘Pretty in Plaid’
Trend Themes
1. Plaid Fashion Trend - The rising popularity of plaid fashion provides opportunities for companies to introduce more daring and unique patterns into their collections, as well as innovate on how the trend is incorporated into accessory design and materials.
2. Editorial Photoshoot Trend - The trend of using editorial photoshoots to showcase fashion collections and trends can be capitalized on by setting unique and memorable themes, locations, and models to bring more attention and buzz to the brand.
3. Short Hair Model Trend - With more and more models sporting shorter hair, there is an opportunity for haircare and beauty companies to create products that cater to this specific demographic and to highlight the versatility and beauty of short haircuts.
Industry Implications
1. Fashion Industry - Fashion companies can capitalize on the rising popularity and versatility of plaid fashion by experimenting with different patterns and placements, as well as unique accessory designs.
2. Photography Industry - The trend of using editorial photoshoots to showcase fashion collections and trends provides opportunities for photographers to differentiate themselves and offer unique themes and locations to their clients.
3. Beauty Industry - The growing trend of short hair models in the fashion industry creates an opportunity for haircare and beauty companies to cater to this specific demographic and highlight the versatility of shorter haircuts.