The new Vita Coco Pressed Coconut Water flavors have been unveiled by the brand to offer consumers a nutritious refreshment option that's bursting with premium fruit flavor. The new flavors include Coconut Strawberry Banana and Coconut Mango, which are both made with pressed coconut water that will feature stray chunks of coconut floating around. This helps to reinforce the natural profile of the product and will help to put a focus on a premium coconut flavor, while also pairing it perfectly with complimentary fruit flavors to boot.
The new Vita Coco Pressed Coconut Waters come in 16.9 ounce bottles, are priced at $2.99 each and are packed with vital nutrients as well as electrolytes to make them a healthful refreshment option.
Nutrient-Rich Coconut Waters
The Vita Coco Pressed Coconut Water Comes in Two New Flavors
Trend Themes
1. Fruit-infused Coconut Waters - There's an opportunity for companies to create new flavors of coconut water infused with different fruits, offering consumers a refreshing and nutritious beverage.
2. Natural Profile Reinforcement - Brands can innovate by including visible chunks of coconut in their coconut water products to enhance the natural profile and create a premium experience for consumers.
3. Healthful Refreshment Options - The demand for healthful beverages presents an opportunity for businesses to develop and market coconut water products that are packed with vital nutrients and electrolytes.
Industry Implications
1. Beverage Industry - Companies in the beverage industry should consider expanding their product offerings to include fruit-infused coconut waters to meet the growing demand for refreshing and nutritious beverages.
2. Food and Beverage Packaging - There's an opportunity for packaging companies to create innovative bottle designs and packaging solutions specifically tailored for coconut water products with visible coconut chunks.
3. Health and Wellness Industry - The health and wellness industry can benefit from creating and promoting healthful refreshment options like coconut water infused with vital nutrients and electrolytes.