'Who Will Be President?', a new online platform authored by the New York Times' Josh Katz, is the major publication's largest effort to take a stab at a presidential prediction in light of November's upcoming election. The platform is a sterling piece of data journalism (the new genre of journalism that attempts to present often complex big data in easily consumable ways), combining simplicity, openness and thorough research.
As the name of the platform indicates, Who Will Be President? offers a straightforward answer at the top of the page, giving a percentage answer for each of the two main candidates. For political junkies looking to dive deeper into the presidential prediction methodology, though, the platform shows a history of chances over time, state-by-state probabilities and even offers a host of forecast options based on "what-if" scenarios.
This presidential prediction service shows regular people's willingness to engage with big bata if the presentation is right.
Presidential Prediction Platforms
'Who Will Be President?' is a Poll Crunching App from the NYT
Trend Themes
1. Data Journalism - Opportunities for disruptive innovation in data-driven storytelling and presenting complex data in easily consumable ways.
2. Prediction Platforms - Opportunities for disruptive innovation in creating platforms that analyze data and make predictions for major events.
3. Forecasting Tools - Opportunities for disruptive innovation in developing tools that allow users to explore and simulate different scenarios based on data.
Industry Implications
1. Media and Publishing - Opportunities for disruptive innovation in integrating data-driven journalism and developing prediction platforms.
2. Technology and Software - Opportunities for disruptive innovation in developing advanced algorithms and forecasting tools for predictive analytics.
3. Market Research - Opportunities for disruptive innovation in leveraging data analysis and prediction models to offer accurate market forecasts.