'Amazon Pharmacy' has partnered with a variety of insurance providers to launch a prescription drug discount card for its services. Currently, this discount card is available in five states: New Jersey, Nebraska, Alabama, Florida, and Kansas. This selective availability is a result of Amazon Pharmacy's partnership with the 'Blue Cross Blue Shield' insurance provider.
Amazon Pharmacy has stated that this discount card will apply to a wide variety of prescription drugs. This decision was made because of the dilemma that many insurance providers forcing customers to choose between a cheaper drug that is covered by the plan or a more expensive drug that is only partly covered or not covered at all. With this new discount card, Amazon is furthering its venture into the healthcare and telehealth industry. Previous ventures into this industry include the brand's telehealth program, and its variety of health-focused features on its smart assistant, Alexa.
Discounted Healthcare Services
'Amazon Pharmacy' Has Launched a Prescription Drug Discount Card
Trend Themes
1. Discounted Prescription Drugs - Amazon Pharmacy's new prescription drug discount card is a trend to watch, as it disrupts the traditional prescription drug pricing model.
2. Telehealth Expansion - Amazon's foray into the healthcare industry through telehealth is a trend to follow, as it offers innovative solutions to traditional healthcare.
3. Insurance-pharma Partnership - Amazon's partnership with Blue Cross Blue Shield to launch the prescription drug discount card showcases the trend of insurance and pharma collaboration for consumer benefit
Industry Implications
1. Healthcare - The healthcare industry can learn from Amazon's telehealth programs and prescription drug pricing models to innovate and improve the delivery of healthcare services.
2. Insurance - The insurance industry can explore partnerships with pharma companies to enhance the benefits for its customers, following the example set by Amazon and Blue Cross Blue Shield.
3. Pharmaceuticals - Amazon's entry into the prescription drug pricing space using a discount card is a disruptive innovation opportunity for the pharmaceuticals industry to explore and partner with technology companies.