New York-based contemporary label Rowling Blazers contributes to the fashion scene with a Fall/Winter 2018 collection that boasts preppy street style. The eclectic capsule is comprised of garments that strongly communicate an American collegiate aesthetic with casual laidback silhouettes.
For Fall/Winter 2018, Rowling Blazers draws inspiration from "vintage Ralph Lauren ads and the Japanese photography book 'Take Ivy.'" As a result, the preppy street style collection is fashionable, sophisticated and interesting. From the "rugby shirts [that are informed] by Hockney and Mick Jagger" to the blue checkered light jackets, Rowling Blazers' Fall/Winter 2018 menswear offerings bring together street elegance and class.
The designs by the New York-based label are a testimony to the return of classic collegiate fashion but with distinct "street sensibilities."
Preppy Street Style Fashion
Rowling Blazers Offers an Eclectic Menswear Line for Fall/Winter 2018
Trend Themes
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Preppy Street Style Fashion — Businesses can explore the fusion of preppy and street styles in their fashion lines for a fresh, sophisticated aesthetic.
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Collegiate-inspired Menswear — Incorporating American collegiate aesthetic into menswear can bring traditional and trendy elements to clothing offerings.
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Vintage-inspired Fashion Collections — Drawing inspiration from vintage ads and photography books can create unique and interesting fashion collections.
Industry Implications
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Apparel — The apparel industry can incorporate elements of preppy and street styles to appeal to a wider consumer base.
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Fashion Design — Fashion design professionals can explore inspiration from advertisements and photography books to create innovative collections.
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Retail — Retail businesses can update their clothing lines to reflect the merging of traditional and modern styles.