In addition to having Lady Gaga on its cover, the April 2009 issue of Asos features an editorial that shows men how to look casual but chic this upcoming Summer.
The key to casual chic, according to the “Preppy Boy†editorial, is to update the classic sportswear with stripes, checks and chinos.
“Preppy Boy†features models Edward Barber and Fletcher Cowan with photography by Helen McArdle. The models were styled by Lee Holmes.
Implications - Men are becoming more and more interested in fashion, art and design, and as such, businesses in all industries should take note of this change. Corporations would strongly benefit from targeting men as an essential part of their demographic. While women were considered the core consumers of past decades, men are increasingly big spenders.
Casual Chic Male Fashion
'Preppy Boy' in Asos Magazine Shows Relaxed Smart Look
Trend Themes
1. Casual Chic Fashion for Men - The trend of casual chic fashion for men is growing, offering opportunities for businesses in the fashion and retail industries to target male consumers.
2. Updating Classic Sportswear - The trend of updating classic sportswear with stripes, checks, and chinos presents opportunities for innovations in the fashion industry, particularly in men's clothing design and manufacturing.
3. Men's Increasing Interest in Fashion - The trend of men becoming more interested in fashion, art, and design creates opportunities for businesses across various industries to cater to the evolving preferences and needs of male consumers.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from the growing trend of casual chic fashion for men by offering a wide range of stylish and updated clothing options for male consumers.
2. Men's Clothing Design - The trend of updating classic sportswear creates opportunities for disruptive innovations in men's clothing design, such as new and creative ways to incorporate stripes, checks, and chinos.
3. Marketing and Advertising - With men becoming big spenders in the fashion industry, the marketing and advertising industry can capitalize on this trend by developing targeted campaigns that appeal to the evolving interests and preferences of male consumers.