While many sports drinks are formulated to replenish electrolytes, PREPD sets itself apart as a drink that specifically helps to enhance the absorption of water and electrolyte drinks. The two-step hydration system consists of Prime and Recover products, which are offered in different fruity flavors like Mango & Passionfruit and Strawberry & Kiwi. PREPD's innovative system is backed by research from a number of respected universities around the world, including collaborative medical research between South Australia’s Flinders and Yale. PREPD's research team found a unique resistant starch that helps to address the "largely untapped potential in the gut to absorb up to five [liters of] fluid per day."
As many consumers are looking to get the most out of the time, energy and money that they invest into their health, products like PREPD help to amplify the way the body is being fueled.
Hydration-Enhancing Sports Drinks
PREPD Boosts the Absorption of Electrolyte Drinks & Water
Trend Themes
1. Enhanced Hydration - PREPD's two-step hydration system enhances the absorption of water and electrolyte drinks, offering a new way to optimize hydration.
2. Functional Sports Drinks - PREPD's innovative drink takes sports drinks to the next level by offering specific benefits and addressing the body's hydration needs more effectively.
3. Research-backed Hydration - PREPD's research partnerships with respected universities highlight the potential for further advancements in hydration science and the development of evidence-based products.
Industry Implications
1. Sports Nutrition - PREPD's hydration-enhancing system presents an opportunity for the sports nutrition industry to develop more specialized and effective products for athletes and active individuals.
2. Beverage - The development of hydration-enhancing drinks like PREPD creates opportunities for the beverage industry to expand its offering and meet the growing demand for functional and performance-enhancing beverages.
3. Health and Wellness - PREPD's focus on optimizing hydration aligns with the health and wellness industry's goal of providing products that support overall well-being, opening up opportunities for collaboration and innovation.