To help satisfy a growing demand for on-the-go food, Cranswick Food partnered with WHSmithe and Fresh to Store to create 'Munch' prepared sandwiches and foods to satisfy commuters.
Set to launch nationwide in the UK in 400 stores including airports, rail stations and hospitals, the 'Munch' brand features fresh packaging designed for the on-the-go consumer. Food options created by the 'Munch' brand will provide a wide array of choices for consumers looking for a quick bite to tide them over till their next meal, to a premium meal.
The 'Munch' prepared sandwiches and foods help to address the growing number of consumers in the market who are eating food while they are on-the-go. We'll likely continue to see brands either augment their current offerings or create new product lineups to help satisfy the shift.
See-Through Sandwich Packaging
'Munch' Prepared Sandwiches will Be in Airports and Stations
Trend Themes
1. On-the-go Food - Opportunity to develop convenient and portable food options for busy consumers.
2. Fresh Packaging - Potential to innovate packaging solutions that maintain food freshness while being easy to carry.
3. Diverse Food Options - Chance to create a wide variety of food choices to cater to different consumer preferences.
Industry Implications
1. Food Packaging - Opportunity for companies to develop innovative packaging solutions for on-the-go food products.
2. Convenience Stores - Potential for convenience stores to expand their on-the-go food offerings to cater to busy consumers.
3. Food Delivery Services - Opportunity for food delivery services to include more on-the-go food options in their menus.