Tend markets itself as "the world’s first snackable, real-food prenatal supplement designed to replace one’s prenatal vitamin." According to the brand, its product fills a niche in the market as there are reports of over 50% of women struggling with pill intake.
The Tend prenatal supplement delivers nutrients entirely from whole foods, which allows for better absorption and potency. The snackable Tend bars are shelf-stable. The recipe packs 27 essential pregnancy nutrients, derived from organic fruits, vegetables, nuts, and seeds, as well as 300mg of vegan omega-3 DHA. The brand also includes ginger, mint, and B6 in its formulation in order to reduce symptoms of nausea during pregnancy.
The Tend prenatal supplements are organic, vegan, gluten-free, and non-GMO project-certified. The snackable product is available on a subscription basis.
Snackable Prenatal Supplements
Tend is a Real-Food Prenatal Supplement, Delivering Strong Benefits
Trend Themes
1. Real-food Prenatal Supplements - Opportunity for developing more snackable prenatal supplements made from whole foods, providing better absorption and potency.
2. Alternative Formulations - Opportunity for creating prenatal supplements in different forms, such as snack bars, to cater to women who struggle with pill intake.
3. Natural Anti-nausea Relief - Opportunity for incorporating natural ingredients like ginger, mint, and B6 in prenatal supplements to reduce symptoms of nausea during pregnancy.
Industry Implications
1. Health Supplements - Disruption potential in the health supplement industry by offering real-food, snackable alternatives to traditional prenatal vitamins.
2. Food and Beverage - Opportunity for food and beverage companies to enter the prenatal supplement market by creating snackable products made from organic fruits, vegetables, nuts, and seeds.
3. Wellness and Maternity - Opportunity for wellness and maternity brands to expand their product offerings by incorporating snackable prenatal supplements made from whole foods.