Dutch distillery manufacturer Houghoudt, originally founded in 1888, has produced a new blend of vodka that is taking North America by storm and you have to try it. Effen vodka is known for a taste that is a result of its intensive distillation process. Most vodka products in the same price category are only distilled four or five times. Effen vodka goes through a unique process being distilled one hundred times, creating a concentrated level of purity and smooth palate, making it comparable to such brands as Grey Goose and Ciroc. Contributing to its smooth taste is its base ingredient, wheat, known for producing tasteful fruity spirits.
Effen vodka’s flavor and average price of $30 for 0.75L is taking the competition by storm. Endorsed by well-known celebrity 50 Cent, it is gaining momentum against competitors such as Diddy’s Ciroc, renamed by 50 Cent "Puffy Juice."
Next time you're searching for a new vodka, why not treat your taste buds to something they deserve?
Ultra-Distilled Vodka
Effen Vodka is Distilled a Hundred Times for Extreme Purity
Trend Themes
1. Ultra-distilled Vodka - Effen Vodka's unique process of distilling one hundred times presents an opportunity for disruptive innovation in the vodka industry.
2. Smooth Palate - The smooth and concentrated level of purity in Effen Vodka opens doors for disruptive innovation in the premium vodka market.
3. Celebrity Endorsement - The endorsement of Effen Vodka by 50 Cent provides an opportunity for disruptive innovation in the celebrity-endorsed spirits industry.
Industry Implications
1. Distillery Manufacturing - The production of ultra-distilled vodkas, like Effen Vodka, creates an opportunity for disruptive innovation in the distillery manufacturing industry.
2. Premium Vodka - The concentrated purity and smooth palate of Effen Vodka presents opportunities for disruptive innovation in the premium vodka industry.
3. Celebrity-endorsed Spirits - The endorsement of Effen Vodka by 50 Cent suggests disruptive innovation opportunities in the celebrity-endorsed spirits industry.