Knowing that every woman wears her denim a little differently, Aimee Urista and Megan Jackson created their own line of made-in-the-USA premium denim called Hip Chixs.
As denim-loving Texans themselves, the two women set out to create a flexible line of jeans that would be high-quality, long-lasting and look great. With a focus on a flattering fit for every woman, Hip Chixs denim comes in three styles, including Skinny Bootie, Straight and Narrow and Skinny Indigo. What really sets the denim apart is its instant shape recovery, which only takes about five minutes, as compared to most other jeans that take about 30 minutes to retain their original shape. This means that there are fewer washes required to help these jeans shrink back to their proper size, ensuring that these jeans always hug the body nicely.
In order to keep up with the high demand for its premium denim, Hip Chixs is now crowdfunding on Kickstarter.
Flexible All-American Jeans
Hip Chixs' Year-Round Premium Denim Suits All Body Types
Trend Themes
1. Premium Denim - The trend of premium denim offers opportunities for innovative materials and manufacturing techniques that provide high-quality and long-lasting jeans with a flattering fit.
2. Instant Shape Recovery - The trend of instant shape recovery in denim presents opportunities for disruptive innovations in fabric technology that allows jeans to regain their original shape in a fraction of the time.
3. Crowdfunding - The trend of crowdfunding platforms like Kickstarter provides opportunities for emerging fashion brands like Hip Chixs to raise funds and gain exposure for their products.
Industry Implications
1. Fashion - The fashion industry can benefit from the premium denim trend by incorporating high-quality materials and designs that cater to diverse body types.
2. Textile Manufacturing - The textile manufacturing industry can explore innovative techniques to create denim fabrics with instant shape recovery properties, offering a competitive advantage in the market.
3. Crowdfunding Platforms - Crowdfunding platforms provide a disruptive opportunity for emerging fashion brands to secure funding and reach a wider audience, helping their growth and market presence.