It appears that the chicken sandwich wars are still strong with KFC now testing out a bigger and more premium Chicken Sandwich.
Now through June 21, 2020, KFC is testing a premium Chicken Sandwich at select locations in Orlando, Florida. Though the KFC Chicken Sandwich already exists, the premium version will feature a 20% larger double-breaded extra crispy fillet, crispier and thicker crinkle-cut pickles, the Colonel’s real mayo (in Classic or Spicy), and a buttery freshly-toasted brioche bun.
While these may not sound like major changes, KFC actually undertook rigorous testing to create the perfect sandwich. For instance, the brand tested eight variations of pickles to get the perfect thickness and brine, and collaborated with six different bakeries on the perfect brioche bun.
Extra-Large Chicken Sandwiches
KFC Testing New Larger, More Premium Chicken Sandwich in Florida
Trend Themes
1. Premium Chicken Sandwiches - Opportunity for fast-food chains to introduce larger and more premium chicken sandwich options to attract customers in the ongoing chicken sandwich wars.
2. Rigorous Testing for Sandwich Perfection - A trend of restaurants investing in extensive testing and collaborations to create the perfect sandwich, emphasizing the importance of quality and customer satisfaction.
3. Customization and Personalization - Rise in consumer demand for customizable chicken sandwiches, allowing them to choose their preferred bread, toppings, and condiments, leading to opportunities for food service and delivery companies.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage the popularity of chicken sandwiches and innovate by offering larger, more premium options to compete in the market.
2. Restaurant Testing and Collaboration - Companies specializing in testing and collaboration can support restaurants in creating and refining their sandwich offerings to ensure customer satisfaction and differentiate from competitors.
3. Food Service and Delivery - Food service and delivery companies can capitalize on the customization trend by offering a wide variety of chicken sandwich options to cater to individual preferences.