This latest addition to the BNI, or 'Brand New Intention' collection presents a unique opportunity to wear the artwork of recognized artist Reactor-88. The Los Angeles-based web designer and digital artist began crafting his hand-painted vinyl works in 2005. Born Ryan Crippen, Reactor-88 stumbled into vinyl art while on a personal search to rediscover traditional painting.
Reactor-88’s vinyl work embodies his expertise as a graphic designer and his personal connection with traditional painting. The artist's appreciation for the street art aesthetic is clearly evident in the bold, strong lines of his work. While at first glance, his work appears stenciled, Reactor actually hand draws and paints every color and detail in his toys and illustrations.
Totem Toy-Integrated Apparel
The 'Brand New Intention' Collection Shows Art by Reactor-88
Trend Themes
1. Vinyl Art - Disruptive innovation opportunity: Incorporating vinyl art into fashion and apparel design.
2. Artist Collaborations - Disruptive innovation opportunity: Partnering with recognized artists to create unique and wearable art collections.
3. Street Art Aesthetics - Disruptive innovation opportunity: Embracing bold and strong lines inspired by street art in product design.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrating art and design into clothing and accessories.
2. Fine Arts - Disruptive innovation opportunity: Exploring new ways to bring traditional painting techniques into the digital world.
3. Graphic Design - Disruptive innovation opportunity: Experimenting with hand-drawn and painted elements in digital illustrations and designs.