Elevit, a pregnancy vitamin brand, created a commercial with the help of an advertising agency based in Shanghai, China, called JWT.
It shows mothers and fathers alike explaining how they are made to feel alone during such an important time in their lives, as it's told that "In China, expecting fathers aren't allowed to join their wives in ultrasound rooms." Not only does this mean that women don't have the emotional support that they need during such a time, but men often feel as though they're letting their wives down by not being there.
In order to correct this, the pregnancy vitamin brand created a device that allows fathers to feel the heartbeat of their soon-to-be-born child. With this, Elevit exposes the issue at hand for Chinese parents and shows just how important support during pregnancy is.
Emotional Pregnancy Vitamin Ads
Elevit Exposes How Chinese Mothers Have to Go to Ultrasounds Alone
Trend Themes
1. Virtual Support Services for Pregnant Women - Opportunity for companies to create digital services that offer emotional support to pregnant women going through pregnancy alone.
2. Remote Healthcare Monitoring Devices - Companies can innovate the healthcare space by developing devices that allow expectant mothers to remotely monitor their pregnancy health and share data with doctors.
3. Cross-cultural Marketing Strategies - Marketing agencies can leverage cultural differences in their campaigns to create more nuanced and effective advertising that resonates with diverse global audiences.
Industry Implications
1. Healthcare - The healthcare industry can benefit from developing virtual services and remote healthcare monitoring devices to improve the patient experience during pregnancy.
2. Technology - Innovative technology companies can create devices and services that help connect parents and allow them to share in the pregnancy experience together.
3. Advertising and Marketing - Marketing and advertising agencies can employ cross-cultural strategies and localized campaigns that connect with diverse audiences on a deeper level.