Pre-workout drinks are usually offered in vanilla, chocolate or berry flavors but Ghost offers consumers a taste of something different with its candy-flavored mixes. The BCAA x Sour Patch Kids, Swedish Fish and Legend x Warheads varieties each offer the classic taste of different candies.
Despite having candy-inspired flavorings, which may seem unhealthy, the products are packed with active ingredients to fuel physical activities. Some of the ingredients that can be found in these performance drink mixes include branched-chain amino acids, or BCAAs, Astragin to improve the body's ability to absorb amino acids, caffeine and others.
As those who are passionate about wellness often forgo sweets and other treats for the sake of their health, these functional drink mixes help to provide all the flavor of favorite candies without the guilt.
Candy-Flavored Pre-Workout Drinks
Ghost's Pre-Workout Drink Mixes Taste Like Swedish Fish & More
Trend Themes
1. Candy-flavored Functional Drinks - Opportunity to disrupt the functional drinks industry by offering unique, candy-inspired flavors for health-conscious consumers.
2. Innovative Flavor Pairings in Supplements - Opportunity to disrupt the supplement industry by offering unique and unconventional flavorings that appeal to different consumer preferences.
3. Fun and Playful Health & Wellness Products - Opportunity to disrupt the health and wellness industry by offering playful and enjoyable products that help consumers to stay on track with their fitness goals.
Industry Implications
1. Functional Drinks - Functional drinks manufacturers and beverage companies can incorporate candy-inspired flavorings and functional ingredients to cater to health-conscious consumers looking for a unique and fun pre-workout option.
2. Supplements - Supplement manufacturers can offer unique and unconventional flavorings to cater to the diverse flavor preferences of consumers, creating a new niche in the industry.
3. Health and Wellness - Health and wellness brands can create fun and innovative products that help consumers to stay motivated and on track with their fitness goals while providing unique and enjoyable experiences.