Affinity Creative Group is applying its expertise in crafting high-quality spirits to SABÉ, which introduces full-strength pre-mixed cocktails that are all-natural, gluten-free and neatly packaged in slim 250-milliliter cans. The premium canned products are elegant yet accessible, making it easy for drinkers to appreciate the taste of crisp and clean pre-made cocktails that require no effort to enjoy.
To start, SABÉ is introducing a trio of pre-mixed cocktails, with additional expressions coming soon. The canned products simplify the process of enjoying classic cocktails like the Moscow Mule with ginger and lime, or a Margarita accented by the flavors of lime and agave. Also from SABÉ, there's a Grapefruit Paloma that's best served chilled so its tangy and tart flavors can be experienced to the fullest.
All-Natural Pre-Mixed Cocktails
SABÉ's Full-Strength Cocktails are Sophisticated Yet Accessible
Trend Themes
1. Full-strength Pre-mixed Cocktails - The trend of creating all-natural, gluten-free pre-mixed cocktails with high-quality spirits has the potential to disrupt the ready-to-drink market and offer more sophisticated options for consumers.
2. Slim-packaging Technology - The trend towards slim and convenient packaging for cocktails provides an opportunity to disrupt the traditional glass bottle packaging and provide a more convenient, eco-friendly option for consumers.
3. Craft Canned Cocktails - The trend of creating artisanal, craft cocktails that are also pre-mixed and pre-packaged in cans has the potential to disrupt both the craft cocktail and the ready-to-drink markets.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from the trend of creating all-natural pre-mixed cocktails with premium spirits to offer more sophisticated and convenient options for consumers.
2. Ready-to-drink Industry - The ready-to-drink industry can be disrupted by the trend of creating all-natural, gluten-free pre-mixed cocktails that offer a more premium and eco-friendly alternative to traditional glass bottle packaging.
3. Packaging Industry - The packaging industry can benefit from the trend of slim-packaging technology for cocktails as it offers a more convenient and eco-friendly option for consumers and has the potential to disrupt the traditional glass bottle packaging.