Los Angeles/New York-based fashion brand Praying has revealed its Fall/Winter 2021 collection titled 'Back to School.' With this new collection Praying -- already known for its evocative, post-Internet aesthetic -- continues to push boundaries and play with contemporary looks.
The concept behind 'Back to School' was inspired by the notion of violating school dress codes and being forced to wear clothes found in the lost and found. The collection consists of a range of t-shirts, shorts, dresses, skirts, jerseys, pants, and swimsuits, all boasting bold graphics with a distinct "thrifted" feel. Some standout pieces include the 'Most Valuable Prayer Jersey', 'Metal Crew', 'Corinthians Shorts', and the 'Raider Skirt.'
In addition to these garments, the collection also presents an interesting array of accessory items such including the 'Slightly Fatter NY White Real Tree Cap', the 'Praying Rollie Bag', the 'Sticker Bag', 'God’s Favorite Bag', and the 'Martha Bag.'
Subversive School Streetwear
Praying Unveils Its Dress Code Violating 'Back to School' Collection
Trend Themes
1. Subversive School Streetwear - Opportunity to disrupt the traditional school uniform industry and offer alternative, rebellious clothing options for students.
2. Post-internet Aesthetic - Opportunity to apply a post-Internet aesthetic to a variety of industries, including interior design and advertising.
3. Thrifted Graphics - Opportunity to incorporate a thrifted look and feel into mainstream fashion and graphic design.
Industry Implications
1. Fashion - Opportunity to disrupt the traditional school uniform industry and offer alternative, rebellious clothing options for students.
2. Advertising - Opportunity to incorporate a post-Internet aesthetic into advertising campaigns and visuals.
3. Graphic Design - Opportunity to embrace a thrifted look and feel in graphic design projects, particularly for brands seeking a vintage or DIY aesthetic.