McDonald's Japan's 'Prawn and Macaroni Croquette Burger' was a popular hit in the east Asian nation when it first made its way onto the quick serve restaurant's menu. However, like the popular McRib burger in North America, it was only available for a limited time. Due to its initial success, McDonald's Japan is bringing back the seafood sandwich with some new additions.
The Prawn and Macaroni Croquette Burger, known in Japan as the Gurakoro burger, is a deep-fried croquette filled with shrimp and creamy macaroni noodles. It is served between a classic McDonald's bun and topped with lettuce, cheddar cheese and a sweet demi-glaze sauce. The croquette filling has a hint of spiciness to it -- more so than with the original version of the sandwich.
Macaroni Shimp Burgers
McDonald's Japan's Prawn and Macaroni Croquette is Back in Restaurants
Trend Themes
1. Seafood Burgers - The popularity of McDonald's Japan's Prawn and Macaroni Croquette Burger highlights the trend of seafood burgers in fast food menus, presenting opportunities for other fast food chains to introduce similar offerings.
2. Limited-time Menus - The success of the limited-time availability of the Prawn and Macaroni Croquette Burger demonstrates the trend of creating buzz and excitement around exclusive food offerings, opening up opportunities for other restaurants to experiment with time-limited menus.
3. Innovative Fillings - The addition of creamy macaroni noodles and shrimp in the croquette filling of the Prawn and Macaroni Croquette Burger showcases the trend of pushing culinary boundaries and combining unexpected ingredients, inspiring other food establishments to explore innovative fillings for their menu items.
Industry Implications
1. Fast Food - The return of McDonald's Japan's Prawn and Macaroni Croquette Burger emphasizes the potential disruption in the fast food industry, as seafood burgers become more mainstream and offer a unique alternative to traditional burger options.
2. Restaurant Chains - The popularity of limited-time menu offerings, such as the Prawn and Macaroni Croquette Burger, presents an opportunity for restaurant chains to create novelty and drive customer engagement through exclusive food options.
3. Food Innovation - The introduction of the Prawn and Macaroni Croquette Burger with its unique combination of ingredients encourages the food innovation industry to explore unconventional pairings and develop new and exciting menu items that capture consumer attention.