For Prada's Spring 2010 collection, featuring mens RTW -- the designer of all that is regarded as holy in fashion -- sent the gorgeous male models down the runway with slick hair and unsightly helmet head.
Giving off every appearance of dipping their heads in extra virgin olive oil, the hard-headed models of Prada's Spring 2010 collection bring a whole new meaning to the phrase “bad hair day."
Implications - The Prada Spring 2010 Menswear collection itself featured a palette of variations of greys, perfect contrast from the traditional charcoal black on other designers' runways. With tailored looks and a rough careless attitude, the male models rocked the runway. The looks were classic to the Prada name.
Helmet Head Hair
Prada's Spring 2010 Menswear Collection Featured Hard Hair
Trend Themes
1. Slick Hair Trend - Opportunity for hairstyling products and salons to offer sleek, oily hair styles for a trendy look.
2. Unconventional Hair Styles - Potential for haircare brands to develop products that create unconventional, helmet-like hairstyles.
3. Contrast in Fashion - Opportunity for fashion designers to experiment with contrasting color palettes, such as variations of greys.
Industry Implications
1. Hairstyling Products - The trend of slick hair opens up opportunities for hairstyling product brands to develop and market new products.
2. Salons - Salons can offer specialized services to achieve the slick hair trend and attract customers.
3. Haircare Brands - Haircare brands can tap into the unconventional hair styles trend by developing products that help create unique, helmet-like hairstyles.