Backpacks are either practical and geared toward students or hikers, or they're considered cutsie, designed for kids and preteens.
Prada wants to change that with the re-introduction of the micro backpack as a fashion statement.
The Prada backpack, which is shaped like a bunny and comes with attached mini clone, is made of quilt-like patches of fabric. Made from recycled dresses from the Resort collection, perhaps? Putting an eco-friendly spin on item like this may be the only way to hook buyers.
In Asia, they're considered a stylish purse alternative, but in North America and Europe, backpacks haven't been hip since the 80s and 90s.
Now that one of Europe's most worshiped fashion houses has launched a "backpurse', will fast fashion start knocking them off and relaunch the accessory as a mainstream must-have?
Prada's no stranger to bizarre fashion, but they're not always able to infect. Have you seen men in PJs in your town yet?
Bunny Backpacks
Can Prada Revive the 90s?
Trend Themes
1. Micro Backpacks - The re-introduction of micro backpacks as a fashion statement presents an opportunity for innovative designs and materials.
2. Eco-friendly Fashion - Creating backpacks from recycled materials like dresses offers a disruptive innovation opportunity to cater to environmentally conscious consumers.
3. Backpacks as Fashion Accessories - The revival of backpacks as stylish fashion accessories opens up new market potential and design possibilities.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend by creating unique and trendy backpack designs.
2. Fast Fashion - Fast fashion brands have the potential to quickly adopt the micro backpack trend and make it accessible to a wider audience.
3. Sustainable Fashion - The sustainable fashion industry can leverage the eco-friendly backpack trend to offer conscious consumers stylish and eco-conscious options.