The Prada 2012 Spring/Summer menswear campaign showcases behind-the-scenes moments with the focus on actor Michael Pitt. Pitt is renowned for his roles in Martin Scorsese's notorious television show Boardwalk Empire and The Dreamers by Bernardo Bertolucci.
With the strumming of guitars to open the start of the reel, Pitt is seen playing the guitar in a black and white shot. The introduction with Santana-like music tones down and returns with a thumping drum bass that leads to Pitt being photographed, giving off a relaxed persona.
He sports retro shades and wears perfectly tailored outfits. The camera switches angles and background music illuminates the sense of masculinity and the high-life this subject is living. The images are shot in black and white, which creates a retro and vintage aura on the set. It was shot by David Sims who's a well-known fashion and portrait photographer.
Guitar-Jamming Fashion Films
The Prada 2012 Spring/Summer Line Reveals a Behind-the-Scenes Reel
Trend Themes
1. Fashion Film Marketing - Fashion brands can create retro and vintage-inspired marketing campaigns through the use of black and white film and guitar music.
2. Actor-brand Collaborations - Brands can create behind-the-scenes content featuring popular actors, bringing more visibility to their products.
3. Masculine Lifestyle Branding - Brands can create a sense of masculinity and high-life through their marketing campaigns, using tailored outfits and thumping drum bass music.
Industry Implications
1. Fashion - Fashion brands can use behind-the-scenes content and retro marketing tactics to creatively promote their products.
2. Film and Television - Popular actors and their behind-the-scenes moments can be highlighted in content marketing for fashion and lifestyle brands.
3. Music - Guitar and drum bass music can be used in marketing campaigns to create a certain mood and enhance a brand's message.