Footwear label Hush Puppies looks back to its own archives to bring forth the 'Power Walker' in a new and contemporary way. The brand reached back to over 60 years of design to re-launch the footwear model, which are created to be worn by health-centric geriatrics and are also adorned by sardonic art students.
The brand reissues the revival to highlight its own trusted construction makeup to a new generation of consumers. The overall structure is a bulky silhouette, giving the option of two enclosure systems of either a velcro selection or a laced system. Hush Puppies elevates the overall design to fit modern appreciation by adorning bright colorways in white, pastel pink, pastel blue, and a darker blue as well.
Pastel Bulky Geriatric Shoes
Hush Puppies New Power Walker is a Archival Re-Construction
Trend Themes
1. Archival Footwear - Opportunity to tap into the nostalgia trend by reviving and re-launching footwear models from past archives.
2. Geriatric Fashion - Opportunity to create stylish and functional clothing and accessories for the health-centric geriatric market.
3. Elevated Comfort Shoes - Opportunity to design shoes that combine comfort and modern design elements, targeting a new generation of consumers.
Industry Implications
1. Footwear - Opportunity for footwear brands to revive and reissue designs from their archives.
2. Fashion - Opportunity for fashion brands to cater to the growing geriatric market and create stylish and functional clothing and accessories.
3. Design - Opportunity for designers to create elevated comfort shoes that prioritize both style and comfort.