As Depaul UK's poverty awareness campaign shows, there is always more than one way to tell a story. In an attempt to bring more attention to the rising numbers of homeless youth, an eye-catching campaign was set up with the help of Publicis London. Under the name Street Corners, this project takes the form of an outdoor campaign that wraps a message around two sides of a wall. On one side, there is a written story that reveals some of the misconceptions about homelessness, while the other side shares some of the benefits to helping someone who has no place to live.
As well as calling out poverty awareness as an important issue, hopefully the Street Corners campaign will incite people to volunteer to get involved in their local communities.
Homeless Viewpoint Ads
Depaul UK's Poverty Awareness Campaign Shows Two Sides of the Story
Trend Themes
1. Outdoor Campaigns - Using outdoor spaces for advertising campaigns that convey two messages on either side of a wall, which can catch attention and raise awareness among viewers.
2. Perspective-shifting Campaigns - Campaigns aimed at challenging viewers' perspectives by presenting different sides of the story, which can bring attention to social issues and change attitudes.
3. Community Involvement - Encouraging people to volunteer and get involved in their local communities, which can help address social issues and increase empathy.
Industry Implications
1. Advertising Industry - Opportunities for advertising agencies to create more impactful and meaningful campaigns that have the potential to shift people's perspectives and shape public opinion.
2. Non-profit Industry - Opportunities for non-profit organizations to partner with creative agencies to launch effective awareness campaigns that can help gain public support and funding.
3. Community Development Industry - Opportunities for community organizations to collaborate with non-profits and agencies to engage more people in philanthropy and social activism.