The Poutine a la Burger is exactly what it sounds like: a poutine and burger combined into one epic appetizer hybrid. Made specifically with a Canadian market in mind, it was created by Burger King. The Poutine a la Burger essentially puts a fun and delicious spin on a Canadian classic, adding a bit more meat to the original recipe.
Introduced late last year, the Burger King Poutine a la Burger comes with the usual suspects of French fries, gravy and, of course, cheese curds. But it is finished with toppings found in the fast food chain's Whopper burger. Although it could easily be considered a starter, the dish is big and diverse enough to act as its own meal.
Fast Food Mashups
Burger King Introduces Poutine a la Burger for Its Canadian Market
Trend Themes
1. Fast-food Hybrids - There is a growing trend of combining traditional fast food dishes to create new menu items and add excitement to the fast food experience.
2. Menu Innovation - Fast food chains are experimenting with new menu items to attract customers and differentiate themselves from the competition.
3. Regional Adaptations - Fast food chains are creating menu items designed specifically for regional markets to appeal to local tastes and preferences.
Industry Implications
1. Fast Food Industry - Fast food chains are constantly looking for ways to innovate in order to maintain and grow their customer base in a highly competitive industry.
2. Food Service Industry - The food service industry as a whole can benefit from menu innovation and fast food companies are leading the way in this regard.
3. Marketing and Advertising Industry - There is a growing need for creative marketing and advertising strategies to promote new menu items and differentiate fast food chains in a crowded market.