The Alteza Coffee pouch packaging is emblazoned with strong pops of color and the striking imagery of a woman to convey the identity of the Brazilian brand. The conceptual product packaging draws the eye with a powerful visual identity that draws to mind the people who would be behind the harvesting and preparation of the beans.
Many consumer brands are shifting to focus on a more authentic, personable branding approach in order to create a stronger connection with shoppers. This makes a lasting impression with consumers to instil the notion that the product was prepared by other human beings instead of a faceless brand.
The Alteza Coffee pouch packaging is the design work of the Brazil-based Agência BUD creative agency.
Strong Feminine Coffee Branding
The Conceptual Alteza Coffee Pouch Packaging is Visually Strong
Trend Themes
1. Authentic Branding - Opportunity for brands to create a stronger connection with consumers by adopting a more authentic, personable branding approach.
2. Visually Striking Packaging - Opportunity for brands to captivate consumers with visually strong packaging designs that leave a lasting impression.
3. Human-centric Branding - Opportunity for brands to differentiate themselves by highlighting the people behind the product's creation, fostering a sense of connection and trust.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to leverage visual packaging designs to create a stronger brand identity and resonate with consumers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands establish an authentic and personable branding approach that connects with consumers.
3. Graphic Design - Opportunity for graphic designers to create visually striking packaging designs that effectively convey a brand's identity and message.