For the first time ever, Pot Noodle is introducing pot-free packaging that's more cost-effective and eco-friendly. The "potless" Lost The Pot Noodles can be purchased in Curry, Roast Chicken and Sweet Chilli varieties, which can be added to a cup or a bowl rather than the product packaging itself. In this way, these new products are cheaper than their counterparts that are packaged in hard plastic pots.
The brand wants to assure consumers that the new creations are just as easy to make and as full of flavor as ever. The Pot Noodles can be prepared on the saucepan on the stove for a quick and satisfying meal that's low in saturated fat.
Eco-Friendly Noodle Packets
Pot Noodles are Going "Potless" with Different Product Packaging
Trend Themes
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Industry Implications
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