The Post Hostess cereals have been unveiled as a new partnership product lineup that will come as welcome news to foodies seeking out a different way to enjoy the classic taste of prepackaged cakes.
The cereals come in two varieties including Donettes Cereal and Honey Bun Cereal, which are both named and formulated after the namesake cakes. The Donettes Cereal consists of mini donut-inspired rings covered in powdered sugar, while the Honey Bun Cereal is packed with mini, crunchy cinnamon buns.Each of the products are part of the growing collaboration cereal market as brands seek to offer consumers a new way to enjoy classic flavors in a new format.
The Post Hostess cereals will launch at major retailers starting in January 2019.
Snack Cake-Inspired Cereals
The Post Hostess Cereals Come in Two Indulgent Varieties
Trend Themes
1. Collaboration Cereal Market - The growing collaboration cereal market presents an opportunity for brands to offer consumers a new way to enjoy classic flavors in a new format.
2. Snack-inspired Cereal - Creating cereals inspired by popular snacks such as donuts and cinnamon buns opens up the opportunity for innovative flavor combinations and new product experiences.
3. Indulgent Cereal Varieties - Developing indulgent cereal varieties that mimic the taste of prepackaged cakes provides an opportunity to satisfy consumers' cravings for sweet treats in a convenient breakfast option.
Industry Implications
1. Breakfast Cereal Industry - The breakfast cereal industry can capitalize on the trend of snack cake-inspired cereals by developing new product lines that offer unique flavors and experiences.
2. Snack Food Industry - The snack food industry can explore partnerships with cereal brands to create innovative products that combine the taste and convenience of popular snacks with the breakfast cereal format.
3. Food Retail Industry - The food retail industry can leverage the growing demand for unique cereal options by stocking and promoting snack cake-inspired cereals, attracting consumers looking for novel breakfast choices.