Over the past few years, what began as the launch of the mobile Poshmark app has turned Poshmark into a thriving fashion marketplace. By selling hand-designed and luxury brand name clothing, more than 700,000 users are able to earn a living through this app. Due to a high volume of activity, the marketplace even secured a partnership with the US Postal Service to deliver items between buyers and sellers. The app has gotten so big, it's even been backed by celebrity investors like Rachel Zoe and Ashton Kutcher. But rather than resting on its laurels, Poshmark continues to evolve to meet the changing needs of the fashion industry.
Now, Poshmark is making it easy to track price drops, editor's picks, favorites, newly added items and purchase them conveniently through the dedicated Poshmark app for the Apple Watch. Knowing the potential smartwatches have to disrupt multiple industries, the company is gifting an Apple Watch to all of its employees.
Fashion-Tracking Apps
The Poshmark App for the Apple Watch Helps Consumers Track Sales
Trend Themes
1. Fashion Tracking Apps - Apps that allow users to track fashion trends, sales and favored items are becoming increasingly popular and are likely to proliferate in the future.
2. Smartwatch Integration - More and more apps are developing smartwatch integration to enhance the user experience and cater to their changing needs.
3. Luxury Brand Marketplace - Marketplaces which offer the sale of both hand-designed and luxury brand name clothing are seeing year on year growth thanks to consumer demand and can be a viable business opportunity for startups.
Industry Implications
1. Fashion - Fashion companies can use these apps to track trends and sales, and better understand the preferences of their customer base.
2. Mobile - The success of fashion-tracking apps on mobile devices has shown that there is an opportunity for companies to develop similar mobile experiences across other industries.
3. Luxury Retail - The rise of the luxury brand marketplace has created an opportunity for companies to offer pre-owned luxury items and expand into the luxury retail space.