Juul has introduced POS standards in an effort to reduce minors from purchasing the device. The company will require all Juul retailers to comply with the new POS standards by May 2021. Currently, over 50 retailers have agreed to comply with the new standards. After the compliance date is up, Juul will only sell its products to retails who comply with the new standards.
The new standards involve implementation of the Retail Access Control Standards program or RACS. The program increases age restrictions, by locking the product until a valid ID is scanned. The system also examines bulk purchases and locks after five pods have been scanned. After an ID is scanned on the system, all of the personal information is then deleted.
The new standard will allow Juul more control over the way its products are sold.
E-Cigarette Sale Compliance Rules
Juul Will Introduce New POS Standards for Its Retailers
Trend Themes
1. Youth Protection POS Standards - Companies can develop their own POS compliance standards to protect vulnerable age groups, enhancing their brand reputation and customer loyalty.
2. Retail Access Control Standards (RACS) Implementation - Companies can explore incorporating RACS to establish a uniform standard for age verification and data privacy protection, which can ultimately enhance customer trust and loyalty.
3. Automated Age Verification Systems - Businesses can explore investing in automated age verification technologies to enforce age regulations, reduce checkout wait times, and increase efficiency and accuracy.
Industry Implications
1. E-cigarettes - E-cigarette companies can implement stricter age verification protocols including RACS, to promote responsible sales practices and protect vulnerable age groups.
2. Retail - Retail businesses can automate age verification and incorporate RACS to protect minors, reduce the risk of regulatory violations, and enhance brand reputation and customer trust.
3. Technology - Technology companies can develop and offer solutions to businesses that implement RACS standards, such as automated age verification systems or data privacy protection, to increase innovation in electronic retail safety standards.